James Cameron’s Avatar: The Way of Water has been created with an estimated budget sitting somewhere between $350 and $400 million, making it one of the most expensive films of all time. Cameron directed the film, served as producer (along with Jon Landau) and wrote the screenplay (alongside Rick Jaffa, Amanda Silver, Josh Friedman and Shane Salerno). The Lightstorm Entertainment Production stars Sam Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang and Kate Winslet. Continuing telling the tale of Jake Sully, Neytiri and their family, the 3+ hour film chronicles the troubles that follows them, the lengths they go to keep each other safe, the battles they fight to stay alive, and the tragedies they endure. The film doesn’t get its wide release until December 16, 2022, but fans are already getting a taste of what is to come through multiple promotional events and partnerships.
Disney got a head start on November 21 on what the company dubbed “Avatar Day.” The various worldwide city events that were celebrated included Venice (the canals were turned blue with a projection on the water and buildings), Sydney (where the Bondi Beach Icebergs Pool was transformed into a giant birds’ eye view billboard for the film), and Time Square in New York City (where images simultaneously lit up 40 digital screens, immersing viewers in an anamorphic 3D, nearly 360-degree experience of Pandora’s underwater world). Gala premieres will be taking place in London on December 6, Seoul on December 9, Tokyo on December 10 and Los Angeles on December 12. If you didn’t get your invitation to attend, here’s who else you can dive into the world of Avatar…
Get Caught Up
The original 2009 Avatar movie (is it really that old?!) is now streaming on Disney+. It can also be rented from Red Box and other streaming platforms too.
Wear the Makeup
NYX Professional Makeup is now offering an Avatar makeup collection based on the sequel. The assortment includes vegan and cruelty-free palettes, highlighters, lipsticks, glosses, paint and a setting spray all created with recycled materials.
Amazon Alexa is going to the movies with its first movie-themed experience. If you are an Amazon Alexa customer, you can bring the sights and sounds of Pandora to your Echo devices simply by saying, “Alexa, enable ‘Avatar’ theme” to get Avatar visuals and sounds when you set timers and alarms, ask for weather, say hello and more. Alexa can also help you learn how to speak Na’vi. Just say, “Alexa, teach me Na’vi,” to get started.
Snapchat has created an augmented reality Lens that turns any Snapchatter into a Na’vi with a personalized experience. The Lens uses machine learning to transform in real-time your mouth, eyes, head shape, hair and skin – complete with blue-striped texture – as if you came straight from Pandora.
Save the Ocean
While the Pandora’s oceans are fictional, ours are not. Disney has launched the global “Keep Our Oceans Amazing” campaign to raise awareness of the challenges facing oceans and marine life. The campaign supports The Nature Conservancy’s work to protect 10 of our oceans’ amazing animals and their habitats, connected to the beauty of Pandora. As part of the campaign, fans are invited to participate in celebratory experiences and products. One of the experiences, called the Virtual Pandoran Ocean, fans can be transported to the wonders of the reef. Through this unique digital activation, you can create your own Avatar-inspired ocean creature. For every creature created, Disney will give $5 to The Nature Conservancy, up to $1 million, to help the organization achieve its goal of protecting 10% of the ocean by 2030.
Eat the Cereal
Kellogg’s is offering a limited-time cereal called Pandora Flakes. Kellogg’s describes the cereal as a mix of “mini blueberry-flavored moon spheres, a pop of blue color, and a fruity aroma that stands out against the sweet crunch of Frosted Flakes.” (Image: Kellogg’s)
Drive the Car
Even Mercedes-Benz is getting hyped up on Avatar with a campaign that states “Earth is our Pandora.”
Read the Books
Two new books will be released simultaneously with the film. The concept art book, The Art of Avatar: The Way of Water, was written by Tara Bennett. It features stunning concept art for the characters, creatures and costume designs from the film. Joshua Izzo authors DK’s Avatar The Way of Water: The Visual Dictionary. It was created in close collaboration with Cameron’s Lightstorm Entertainment and co-written by experts who worked on the film.
Experience the World of Avatar in Person
A brand-new innovative tour exhibition is touring the world. Avatar the Experience offers captivating environments and immersive, multi-sensory stations allowing you to discover alien flora and fauna, navigate science and technology and uncover the captivating culture of the indigenous people of Pandora, the Na’vi. This looks amazing. The only bad news is that is open in Chengdu, China at the Gardens by the Bay.
And of course, you can experience Pandora in person at Disney’s Animal Kingdom in Orlando, Florida. Pandora: The World of Avatar spans 12 acres at the park featuring two main attractions, Avatar Flight of Passage and Na’vi River Journey. The “land” also features the Valley of Mo’ara and its floating mountain ranges and the bioluminescent species of flora found throughout. The kids from the movie, actors Jamie Flatters, Trinity Bliss, Jack Champion and Bailey Bass recently immersed themselves in the sights and sounds of the land.
Avatar: The Way of Water has been created with an estimated budget sitting somewhere between $350 and $400 million, making it one of the most expensive films of all time. Directed by James Cameron and produced by Cameron and Jon Landau, the Lightstorm Entertainment Production stars Sam Worthington, Zoe Saldaña, Sigourney Weaver, Stephen Lang and Kate Winslet. Screenplay by James Cameron & Rick Jaffa & Amanda Silver. Story by James Cameron & Rick Jaffa & Amanda Silver & Josh Friedman & Shane Salerno. David Valdes and Richard Baneham serve as the film’s executive producers.
Main Image: 20th Century Studios
I write about pop culture, arts and entertainment in the greater Seattle area.