American Licorice Company, creator of Red Vines, has been creating delicious confections for over 100 years. Family owned and operated since 1914, the company is one of the original licorice manufacturers in the United States and one of the oldest candy companies in the industry. They even crafted a licorice show for Charlie Chaplin to munch on for his 1925 film, The Gold Rush. And yet, they don’t have a mascot. With National Licorice Day coming on April 12^th, the brand has created a stretchy little fellow for the occasion with just one problem. He doesn’t have a name. Here’s where you come in.

The American Licorice Company is seeking the creativity of candy fans everywhere with a new contest and to sweeten the pot, they are offering one lucky person the chance to win free candy for an entire year! Starting right now and running through April 12th, you can submit your suggestion for his name via the American Licorice Company’s social pages or by logging onto the Red Vines landing page.

The Red Vines team will hand select the most creative submission for the brand’s new mascot. Then, the top five suggestions will go live for voting on the Red Vines landing page from April 22-30, 2022. All participants will receive a 25% discount in return for their suggestion.

In addition, as part of the National Licorice Day celebrations, candy lovers can look forward to limited edition merchandise on the Red Vines landing page and a complimentary 5 oz. tray of Red Vines with all American Licorice Company website orders placed in April. Sweet!

To learn more about the contest and enter for a chance to win, visit www.redvines.com/NLD for campaign rules and details.