So, you didn’t get invited to the Cannes Film Festival. Cheer up because you can not only attend Bush’s Beans Can Film Festival, but participate in it as well. This tongue-in-cheek film festival is the company’s first ever. “We’re asking you – the very talented, bean-obsessed human to submit short videos (15-30 seconds) highlighting Bush’s Beans iconic cans in fun and beautiful ways,” says Bush’s.

Inspired by the large variety of videos featured on Reels and TikTok, Bush’s is calling on creators to submit their custom bean-themed content to the festival, where one lucky winner’s content could be chosen to air as a Bush’s commercial along with a $50,000 cash prize. Four secondary prizes of $2,500 each will also be awarded.

“With all the fun bean content online, we’ve had a front row seat to see just how talented some of these up-and-coming creators are,” said Brittanie Weaver, Director of Marketing. “Why not showcase that talent and invite them to roll that beautiful bean footage with us?”

Creators can enter the Bush’s Beans Can Film Festival by developing and submitting a short video (15-30 seconds) highlighting the iconic Bush’s Beans cans in a fun, never-before-seen way. Submissions must be posted on Instagram or TikTok using #BushsCanFilmContest by Feb. 11 at 11:59 p.m. ET.

The contest will culminate at the virtual Bush’s Beans Can Film Festival on March 3 at 2:00 p.m. ET, where the top finalist videos will be debuted, and a winner unveiled. Fans across the country are invited to tune into a live stream of the festival and can register for the event at bushbeans.com/canfilmfest.

For full contest rules, visit bushbeans.com/canfilmfest.