We know the day is coming. It’s coming soon and when it does, Extra Gum is ready for it. In the company’s new commercial, For When It’s Time, created by Energy BBDO, people all around the world are waking up post pandemic and happily realize that they get to leave the house once again. Some even remember to put their pants on.
Filmed in Santiago, Chile in March of this year and highlighted with the music of Céline Dion’s “It’s All Coming Back to Me,” the commercial is hoping that when people start to emerge away from their home, they will start to chew gum again. You see, gums fell down 31% in April last year compared to the same four-week period the year before according to Ad Week.
I write about pop culture, arts and entertainment in the greater Seattle area.