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This Day in Pop Culture for August 28

Martin Luther King Jr.

1963: “I Have A Dream”

American civil rights activist Martin Luther King Jr. delivered his famous, “I Have a Dream” speech in front of the Lincoln Memorial in Washington DC on this day in 1963. Spoken to over 250,000 people, King called for an end to racism in the U.S. and has been considered the defining moment of the American Civil Rights Movement. After minutes of a prepared speech, Luther improvised on the “dream” theme: “I still have a dream, a dream deeply rooted in the American dream – one day this nation will rise up and live up to its creed, ‘We hold these truths to be self evident: that all men are created equal.’ I have a dream…” (Image: Wikimedia)

(Wikimedia)

1898: Pepsi-Cola is Named

Although created in 1893 by Caleb Bradham and under the name “Brad’s Drink,” it was renamed “Pepsi-Cola” on this day in 1898. The name comes from the root of the word “dyspepsia” and the kola nuts that were used in the recipe. Bradham’s goal was to create a fountain drink that would aid in digestion and boost energy. Up until 1903, Bradham bottled his Pepsi-Cola from his drugstore before moving operations to rented a warehouse. Marketed as “delicious and healthful,” Pepsi was first sold in six-ounce bottles but in 1936, it became available in 12-ounce bottles which rivaled Coca-Cola which was only available in 6.5 ounce bottles but sold at the same price. During the 1940’s, the soda began to target its marketing to African Americans believing that they were an untapped market. Instead of portraying them in a stereotypical manner, these ads treated African Americans with respect. However, some feared that the ads would drive away white Americans. Never settling for being the #2 selling cola, Pepsi introduced The Pepsi Challenge in 1975 encouraging people to do blind taste tests of Coke and Pepsi to see which cola they preferred.

Birthdays

  • 1921: Nancy Culp (actress)
  • 1925: Donald O’Connor (actor)
  • 1929: Roxie Roker (actress)
  • 1951: Wayne Osmond (singer)
  • 1958: Scott Hamilton (Olympic figure skater)
  • 1961: Jennifer Coolidge (actress)
  • 1965: Shania Twain (singer)
  • 1969: Jack Black (actor)
  • 1969: Jason Priestley (actor)
  • 1971: Todd Eldredge (Olympic figure skater)
  • 1982: LeAnn Rimes (singer)
  • 1986: Armie Hammer (actor)

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Jeffrey Totey View All

I write about arts and entertainment in the greater Seattle area.

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