After the success of Trolls World Tour “home premiere” last month, Warner Bros. is trying the same with the new animated SCOOB! which will be made available for both Premium Video On Demand (PVOD) and premium digital ownership in the U.S. and Canada on May 15.
“While we’re all eager to be able to once again show our films in theaters, we’re navigating new, unprecedented times which call for creative thinking and adaptability in how we distribute our content,” said Ann Sarnoff, Chair and CEO, Warner Bros. “We know fans are eager to see SCOOB! and we’re delighted we can deliver this feel-good movie for families to enjoy while they’re home together.”
SCOOB! will be available for a 48-hour rental or premium digital ownership beginning on Friday, May 15, 2020.
But what studios are calling an act of caring for families, movie theater chains are calling foul. The Chicago Tribune has even suggested that the most controversial movie of the year is Trolls World Tour. “AMC Theaters, the largest chain in the United States, is signaling an all-out war,” says Jake Coyle, AP Film Writer saying the theater chain will no longer show Universal movies. That’s a strong message, but even so, Warner Bros. is dipping its studio’s toe in the forbidden pool as well.
According to Coyle, Trolls World Tour grossed about $95 million after three weeks of $20 on-demand rentals of the film. “The studio, which normally splits sales approximately in half with theaters, pocketed about $75 million of that,” says Coyle.
While Warner Bros. has created numerous full-length Scooby-Doo movies over the years, SCOOB! is the first that was intended to hit the big screen. The movie shares how Scooby and Shaggy first met and how they joined in with Fred, Velma and Daphne’s Mystery Inc. and then includes “their biggest, most challenging mystery ever.” The new movie also re-introduces classic Hanna-Barbera characters like Dynomutt, the Blue Falcon, Dick Dastardly and even Captain Caveman.
In addition to the high quality animation, the voice cast of SCOOB! gets an upgrade of sorts as well. Alongside Frank Welker who has voiced Scooby-Doo since 1969, is Will Forte as Shaggy, Zac Efron as Fred, Amanda Seyfried as Daphne, Gina Rodriguez as Velma, Mark Wahlberg as Blue Falcon, Jason Isaacs as Dick Dastardly, Ken Jeong as Dynomutt, Tracy Morgan as Captain Caveman and Kiersey Clemons as newcomer, Dee Dee Skyes.
SCOOB! is directed by Tony Cervone, Annie Award nominee for the feature Space Jam and two-time Emmy nominee for his work on Duck Dodgers.
SCOOB! will be available for a 48-hour rental via Premium Video On Demand for $19.99 or premium digital ownership for $24.99 beginning on Friday, May 15, 2020 and the title will be available on participating digital platforms.
(Main Image: Warner Bros.)
I write about pop culture, arts and entertainment in the greater Seattle area.