It’s no secret that not everyone who watches the Super Bowl are in it for the game. It’s the commercials baby! And like every year, there are hit and misses. However, people don’t always agree on which is which. One commercial will make it on the hit list for some and on the miss list for others. Here are my top six personal favorites followed by four that I could have done without this year – in no particular order. What say you?
Mountain Dew Zero Sugar
Silly can be awesome especially when a commercial comes that looks familiar but you can’t quite place it at first. Then it hits you that Bryan Cranston and Tracee Ellis Ross are recreating The Shining.
Procter & Gamble
This one was confusing but super clever mashing up just about every brand that P&G owns into one commercial. As it turns out, P&G ran a “what happens next” campaign weeks before airing and this is what they came up with.
This one is probably the most effective commercial this year. Featuring Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz (all from Boston), the ad is humorous while also doing a fine job of explaining what the new “Smaht Pahk” feature can do. Brilliant.
Granted, this Groundhog Day “sequel” could have been funnier, but overall, it was delightful to see Bill Murray stuck in a time loop and not caring one bit because he got to spend it with one of his best friends in a Jeep. (Loved seeing Ned once again too.
Super silly and yet so true. With the help of M.C. Hammer and his famous “Can’t Touch This” song, the brand humorously promoted Cheetos new product while poking fun at it’s most notorious side effect.
This one had our crew laughing and laughing while shocked at the same time. Jason Momoa pokes fun at himself and it’s pretty awesome. As far as how effective it is for Rocket Mortgage remains to be seen. The humor overshadowed the brand.
Ugh. Where to begin with this campaign? After “killing” Mr. Peanut with an unfunny commercial, he is brought back to life in a baby form, because babies are so in these days. The only thing that brought a smile to our faces was seeing the Kool-Aid man at the funeral.
Proctor & Gamble also featured the most annoying series of commercials during the game this year starring Charlie Day. The fact that he keeps popping up in other commercials was clever, but also irradiating. But then again, P&G knows a thing or two about annoying consumers. (I’m looking at you Charmin bear!)
What happened here? For a company known for creating iconic ads, this one was a huge mistake. It’s sluggish (it could use its own product) and wastes the talents of Jonah Hill and Martin Scorsese. Boo.
Some people loved this commercial. Me, not so much. Even though they are spoofing the Coke commercials of olden days, it just doesn’t work. Bring back Betty White getting tackled in the mud.
Go ahead, sound off. Do you agree with these picks? Where did I go wrong? What should’ve have been on the lists and what shouldn’t have?
(Main Image: YouTube)
I write about arts and entertainment in the greater Seattle area.