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New Harry Potter Store is Every Wizard’s Dream


Muggles and wizards alike will be in awe when Harry Potter New York opens in early June. Although quite the spectacle, this “wizarding world” will be unlike many other themed retail outlets. While there will be no mistaking this shop for another, the designers have chosen to focus on an upscale shopping experience with exquisite craftmanship and hand-crafted props. Sure, kids will love coming here, but the place is designed so that their parents will want to come too.

Located next to the Flatiron building at 935 Broadway, Harry Potter New York will feature 15 different themed areas spread out over 21,000 square feet and taking up three floors of the building. The flagship store will house the largest collection of Harry Potter and Fantastic Beasts products under one roof.

“The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,’ said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. ‘With over 1,000 Wizarding World props on display (including some authentic items which were featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”

Entering the store, customers will pass under a huge model of Fawkes the Phoenix gazing down from the ceiling. It is just one of many painstakingly detailed, handmade props found here in addition to a number of interactive experiences. If you haven’t already, you will want to download the Harry Potter Fan Club app before visiting the shop. Users will find a number of Enchanted Keys throughout the store that unlock exclusive behind-the-scenes facts, figures, and videos that bring the store to life.

Once inside, strike a pose at one or the many photo opps including a London phone box (as if you were going to transport yourself into the Ministry of Magic) and a set of Hagrid’s boots to step into. For those who have always dreamed of bringing their favorite Harry Potter character to life, the interactive wand table lets them pick up a wand and put it to the test.

What to get the fan who has everything? The Personalization Area offers a huge amount of inspiration and unique products. Fans can bring their fandom to life and choose from a host of personalisation options, including engraving a wand, embossing a journal or embroidering a House robe with their name.

Honeydukes is where you’ll find Chocolate Frogs and Bertie Bott’s Every Flavour Beans and under the Dirigible Plum tree, kids can find their favorite magical creature soft toy.

Usually found guarding the entrance to Dumbledore’s office, every aspiring Hogwarts student will recognize the majestic Griffin rotating in the store’s grand main atrium. From here, fans will be invited into the Wand Shop to browse over 50 wands inspired by characters, locations and props from the Wizarding World, including the Golden Snitch wand, exclusive to Harry Potter New York.

Alongside the main collection of Harry Potter and Fantastic Beasts products, fans will be able to choose from a range of brand collaborations including Spirit Jerseys, Loungefly handbags and many other fan-favorite ranges including Pottery Barn Teen.

The store will also be home to America’s only House of MinaLima, a gallery showcasing the graphic art of the Wizarding World. Fans will discover prints of the Daily Prophet covers, Harry’s Hogwarts acceptance letter and the Quibbler, all hand designed by MinaLima in a space modeled after their iconic London shop.

In addition, this shop will also offer two exciting and immersive multiplayer virtual reality experiences opening later this summer. The full sensory VR adventures are location based, allowing real-time interactive exploration of the Wizarding World as never before. Chaos at Hogwarts lets hopeful wizards step into a magical journey to Hogwarts Castle and become part of the adventure where magical creatures and secrets await. Fans will need their wands at the ready as Wizards Take Flight prepares guests to fly on brooms with the thrills of a magical wand battle against Death Eaters over the skies of London and around the enchanting grounds of Hogwarts Castle.

Finally, those who will not be coming to the city that never sleeps any time soon, you can virtually shop at the store online.

Harry Potter New York’s grand opening is June 3, 2021. The store is located at 935 Broadway, New York, NY 10010. Of course the store will follow all CDC guidelines, opening at a reduced capacity to ensure physical distancing can be maintained throughout. All customers will be required to wear a face covering when visiting the store. The shop will also open with a virtual queueing system in place, so that visitors can stop by, scan a QR code to join the virtual queue and will be then notified on when they can enter the store.

(All Images: PRNewsfoto/Warner Bros. Studio Tour London)

Jeffrey Totey View All

I write about pop culture, arts and entertainment in the greater Seattle area.

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