Before there was Ronald, there was Speedee. With his hamburger-shaped head and chef’s hat, Speedee was representative of Richard and Maurice McDonald’s Speedee Service System at their hamburger stand which opened on this day in 1940. The first location was built in San Bernardino, California. By 1955, there were nine locations and the 9^th was owned by Ray Croc who later purchased the chain. It wasn’t until 1961 that the name “McDonald’s” was trademarked. Ronald didn’t enter the scene until 1967 and the term “golden arches” wasn’t part of American vocabulary until 1968. The history of the franchise was featured in the unflattering movie The Founder starring Michael Keaton in 2016.